About us

Who we are / About us

ID Supplies Pty Ltd provides a diverse range of quality off-the-shelf and customisable security and identification products and solutions, fast and efficient over-the-phone service, expert advice, and remote and on-site technical support and repair for ID card printers.

ID Supplies operates nationally and has been part of the Security and Identification industry for over 22 years. Our mission is to research, innovate and develop solutions for our customers. We believe in building strong customer relationships by working with customers as our partners, listening to their challenges and needs, and providing valuable information to find the best solution and exceed expectations.

From day one, the focus has been on you, our customer. We know that success comes from providing the best service and advice. Our highly experienced team of professionals, some of whom have been in the security and identification industry for over 15 years, can provide outstanding service and expertise. We draw upon this experience to provide you with a complete customised solution. We would love you to join the thousands of satisfied customers we have helped over the last two decades.

Specialist Supplier of Identification & Security Products

We have an extensive range of products ranging from ID card printers to accessories for displaying IDs and our professional promotional products that bring innovation to Australian companies. ID Supplies is an authorised partner of the most innovative brands within the industry, such as HID Fargo by HID Global and Entrust (who previously traded as Datacard). We have a select range of ID Card Printers, printer consumables and design software. Every new ID Card Printer purchase automatically includes our Printer Service Guarantee.

Our Printer Service Guarantee

Our Best Price Guarantee

Custom Lanyards

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ABOUT US

Our History

ID Supplies Pty Ltd was founded in 2001 by Lisa Knowland and Michael Knowland. In early 2012, ID Supplies was acquired by the ARA Group, who later that year also purchased Identity Australia, a company founded by Keith Phipps that had been operating since 1996. Both businesses were combined to create what is ID Supplies today, an ARA Products company with the history, experience and knowledge of both companies combined.

Timeline

1996

In 1996, Keith Phipps founded Identity Australia Pty Ltd. Identity Australia began as a small business that provided laminated IDs. The company later entered the world of custom lanyards when Phipps landed the job of providing the lanyards for the Summer Olympics games held in Sydney in the year 2000.

2001

In 2001, Lisa and Michael Knowland founded ID Supplies Pty Ltd. That same year, The ARA Group, founded by Edward Federman and Leo Browne, began operations.

2012

In 2012, ID Supplies Pty Ltd and Identity Australia Pty Ltd were acquired by the ARA Group. Both businesses were combined and began trading as ID Supplies Pty Ltd, an ARA Products company.

2022

In 2022, ID Supplies Pty Ltd reached new heights with a record year!

Meet OUR team

Our people

Stuart Harmer

Managing Director of ARA Products

Stuart Harmer has more than 30 years of experience in the security and electrical engineering industry. As Managing Director of ARA Products, Stuart focuses on growing our market-leading security, access control, architectural hardware and identity distribution businesses using cutting-edge products and technology.

Stuart previously co-founded our sister company ISCS (International Security Control Solutions) in 1997 before the business was acquired by the ARA Group in 2009, where Stuart stayed on to build the ARA Products division. Stuart currently serves on the ARA Board of Management and is an ARA RAP Steering Committee member.

Tristan Sharrock

Sales Assistant & Content Creator

Tristan joined the ID Supplies sales team in 2019. She later changed roles as a Marketing Assistant in 2020, working closely with Heath, the Marketing Manager at the time. Tristan’s role has since changed to Content Creator, occasionally assisting the sales team and bureau. Her role has a focus on creating content for the website, managing our LinkedIn & Facebook, and writing weekly emails.

Caryl Galvez

Bureau and Card Printer Technician

Caryl has been a part of the ID Supplies team since 2017. With 22 years of experience in the industry, outstanding knowledge and skills, and HID Certified, our ID Card Printer Technician, Caryl, will provide exceptional technical support, servicing and repair for your ID Card Printer remotely or on-site. His knowledge and skills make him one of the best ID card printer technicians there is today. You can trust that your Card Printer is in good hands.

“I’ve been with ID Supplies for seven years. I specialise in all things ID card printer related, such as managing bureau services, printer support and repair, and printer software support.”

Gaylene Pugin

General Manager

Gaylene Pugin, General Manager, joined the ID Supplies team as a Sales Executive in 2014 and has been in the security and identification industry since 2001. Gaylene’s extensive knowledge that she has collected over the past 22 years in the industry makes her a security and identification expert!

“I pride myself on looking after our customers and ensuring they receive a great experience with ID Supplies from beginning to end. I also take care of ID Supplies as a whole, ensuring the team is well and the day-to-day running of the business.”

Kristen Adamson

Sales Executive

Kristen Adamson, Sales Executive, joined the ID Supplies team in 2016 and has been in the security and identification industry for over 17 years. Fun fact! Kristen was trained in sales by Gaylene, ID Supplies’ General Manager, from the age of 18 at the security and identification company they previously worked at before joining ID Supplies. With over 17 years of experience in the industry, Kristen has extensive knowledge of all things security and identification and is an invaluable team member. Get specialist advice from Kristen today.

“My focus has always been maintaining positive and strong business and customer relationships.”

Mindy Wu

Supply Manager

Mindy joined the ID Supplies team in 2012 and has been our Supply Manager for 12 years. Mindy’s role includes purchasing products, managing our inventory, and helping out our storeman, Bill, from time to time. Mindy is an invaluable member of the ID Supplies team.

Bill McLennan

Storeman & Logistics Specialist

Bill has been the ID Supplies warehouse and logistics specialist since 2011. With 13 years of experience as our storeman, you can trust Bill (aka Billy) to pack your goods with care and have them ready to ship on time! Without Bill, we couldn’t get your goods out to you so quickly!

Jaycel Betteridge

Customer Service

Jaycel Betteridge joined the ID Supplies team in 2024. She has exceptional customer service skills and a warm and welcoming nature. With 14 years of experience in customer service, she is ready to assist you! Whether providing you with a quote, helping you place an order, or answering your questions about our products and services, Jaycel has you covered. We are proud to have Jaycel on the ID Supplies Team!

We Are ARA

ID Supplies operates under the ARA Products division, one of the four complementary operating divisions – ARA Electrical, ARA Fire & Security, ARA Property Services and ARA Products – collectively comprising the ARA Group. The ARA Group was founded in 2001 by Edward Federman and Leo Brown, who strategically planned the development of a complementary building and facility services network. ID Supplies is proud to be part of the ARA Group. Being part of the ARA Group allows excellent multi-divisional communication and superior project management using the ARA Group’s intelligent internal infrastructure.

Specialist Supplier of Identification & Security Products